“Change Role” Menu: You can select the “Change Role” menu item to choose the role most convenient for your task.

• Predefined Roles: Currently, there are four predefined roles:

    ◦ Qualitative Research: Used to analyze, summarize, and interpret transcripts of in-depth interviews, group discussions, open-ended questions, or consumer conversations. This role also includes functions like extracting verbatim quotes.

    ◦ Product Innovation: Helps write innovative product and service concepts that address consumer needs and wants expressed in qualitative interviews.

    ◦ SEA (Search Engine Advertising): For writing concise and motivating SEA content that resonates with your audience.

    ◦ Content Writing: For writing personal, specific posts or blogs for social media channels.

• Parameter Questions: After selecting a role, you will be guided through a small number of role-related parameter questions before returning to the chat window. One of these is selecting the preferred language for the chat output.